The BE Project – In a world where you can be anything…. What will you be?

Meet Jana – her word for the 2023 BE Project is Be-YOU-tiful

What word did you choose and why?


 I chose the word Be-YOU-tiful. You’re beautiful when you decide to be yourself. I am working on loving myself and treating myself the way I treat others. I want to handle situations in a way that is true to myself, regardless of what others may think about it. I aim to stop worrying about the opinions of others and to live authentically.

   This year I’m focusing on the word be-you-tiful. It’s a bit of a play on words, but I believe that you are the most beautiful when you decide to be yourself. Authenticity feels hard for me because I’ve always been so concerned with what other people think. I don’t want to worry about that anymore, because ultimately, those opinions don’t matter. I want to love myself and treat myself with the same grace that I give so freely to others. I want to no longer be afraid to live authentically out loud, because there is a true beauty to handling situations in a way that is true to yourself.

            I’m not entirely sure what this is going to look like for me at the end of the year, but I know that in supporting my own authenticity like I support the authenticity of everybody around me, I’ll be able to start celebrating the changes as they come. I’m open to the self-discovery, and this journey of self-love and of truly being myself. 



What is The BE Project?

Have you ever stopped to think about who or what you want to be?  Most often there is a word that drives you.  If you sit in the silence and really think about what type of person you want to be… there will be a word, sometimes more than one word, that will guide you along and push you to keep being a better version of yourself.  This photo project has become something that has touched my heart and hopefully those that have participated. I chose to shoot all of the images in black and white because I wanted the least amount of distractions.  Just the human and the word.   This project is the stories of some amazing people, their stories, and what these words mean to them.  Some have participated each of the 4 years we have done this, some are new each time.  It’s an amazing honor to follow along in their journey and document who they are becoming.

Want to read more stories from others in our community and their BE words?  Head over to the BE Project Page and read the stories of the amazing humans that have participated. 

I challenge you to find a word that resonates with you.  Who do you want to strive to be?  What word leads you day to day?  Join us in our project – what word will describe who you want to BE?

Waiting List for 2023 BE Project – Click Here