The BE Project – In a world where you can be anything…. What will you be?

Meet Lucie – her word for the 2023 BE Project is Fierce

What word did you choose and why?


I chose the word Fierce. For the first 45 years of my life, I did not feel fierce. I’ve survived many things in my life, and I spent a long time punishing myself for things that were not my fault. I’ve gone from victim, to claiming my victory. It’s okay to let myself be fierce. It’s okay to see my own beauty. Because it’s there, and because I am. I just have to continue to accept it and share it.

This year I am focusing on the word Fierce. For the first 45 years of my life, I did not feel fierce, and I did not feel beautiful. I have survived a lot of different traumas in my life, and I spent a long time believing that they were my fault. I would punish myself for things that were done to me, instead of letting myself see the truth. I started taking steps toward reclaiming my health, physically, mentally, and spiritually. Through that journey I have realized that I am fierce, and that I am beautiful. I’ve worked to fully step into that, and share my gifts and my story with as many women as I could, because I wanted to create good out of what I went through. The moment you start believing for yourself the same things that you believe for other people, your life changes.

If you could go back and talk to a younger version of yourself, what would you say?

            If I could go back and speak to younger Lucie, I’d tell her that she is going to be okay, and that she’s a fighter. I’d tell her that she needs to stop limiting her belief in herself, and to step into her light because it can shine really bright if she just embraces it.



What is The BE Project?

Have you ever stopped to think about who or what you want to be?  Most often there is a word that drives you.  If you sit in the silence and really think about what type of person you want to be… there will be a word, sometimes more than one word, that will guide you along and push you to keep being a better version of yourself.  This photo project has become something that has touched my heart and hopefully those that have participated. I chose to shoot all of the images in black and white because I wanted the least amount of distractions.  Just the human and the word.   This project is the stories of some amazing people, their stories, and what these words mean to them.  Some have participated each of the 4 years we have done this, some are new each time.  It’s an amazing honor to follow along in their journey and document who they are becoming.

Want to read more stories from others in our community and their BE words?  Head over to the BE Project Page and read the stories of the amazing humans that have participated. 

I challenge you to find a word that resonates with you.  Who do you want to strive to be?  What word leads you day to day?  Join us in our project – what word will describe who you want to BE?

Waiting List for 2023 BE Project – Click Here