The BE Project – In a world where you can be anything…. what will you be?

The BE Project will always be a part of my heart.  Maybe it will be my legacy.  Maybe it will just be a way to let me connect into people in a way that means something.  We live in a crazy world.  A world where people feel like the anonymity of sitting behind a computer gives them the power and the right to be ugly.  I personally believe that each baby step I make, can make the world a little better.  Starting this year – we will do this annually.  One of the greatest parts of this project has been having some of these humans come back each year.  I’ve had the honor of following their journey – learning their hearts and walking along beside them in their journeys.  My hope is that each person that has joined me in this project has been affected in some way.  Even if they didn’t show up to be photographed – sharing and reading the stories… I hope it makes a difference.   Even if only a small, tiny difference.

What word did you choose and why?

This year I chose the word Direct.  I am a people pleaser by nature.  I desperately want people to like me.  I mean… desperately.  This part of my personality has caused me to not always be direct in what I feel and what I think.  This year, I want to focus more on being very direct with my intentions, thoughts, feelings and words.  Kindness should always prevail – however, I want to give my self the permission to speak freely and stand tall in my truth and my feelings.  Knowing that you own your own power and give yourself permission to feel all the feelings you have – I have to believe that it will be a powerful thing.


I challenge you to find a word that resonates with you.  Who do you want to strive to be?  What word leads you day to day?  Join us in our project – what word will describe who you want to BE?


Want to read more stories from others in our community and their BE words?  Head over to the BE Project Page and read the stories of the amazing humans that have participated. 

The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist