The BE Project – In a world where you can be anything…. What will you be?

Meet Kristy – I think her story will resonate with many women.  She has a desire to be better.  As women, we constantly strive for more.  One of the greatest things we can do for ourselves is recognize the areas we want to work on and take the steps to get there.

What word did you choose and why?


I want to be better in a bunch of different ways.  I want to be a better mom.  I see things that I have improved on – but I want to be better for her.  I want to be a better listener.  I want to be a better wife.  I can see the challenges that I need to overcome.  There are a lot of things at home that I can be better at.

I accepted a new position at work and it has forced me to step up and become a better person at work and stronger.

I want to be better to myself.  I recognize that to be better in these areas, I need to be able to take care of myself along the way.

As Madison continues to get older, I want to be the best version of her I can be so that she grows to the best version she can be.





The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist