The BE Project – In a world where you can be anything…. What will you be?

Meet Amy – her word for the 2023 BE Project is Uncomfortable

What word did you choose and why?


I chose the word uncomfortable. I want to stop playing it safe. I’m ready to take my focus, health, business, and life to the next level. It will require getting uncomfortable and messy, implementing structure, and then showing up. I’m ready to utilize every bit of my potential. I’m ready to walk intentionally into the uncomfortable. 

I feel a bit like I’ve been on cruise control, like I’ve been coasting through my life. I don’t want to feel that way anymore, and changing that will require getting really uncomfortable. I want to step into that intentionally, with a focus on how I can grow in my life, in my business, in my health, and in my focus. That means implementing more structure, working on my mindset and really reverse engineering what my goals are so I can show up for the work it takes to reach them. 


If you could go back and talk to a younger version of yourself, what would you say?

If I could talk to Amy a year ago, I would share with her how close she was to reaching her goals, and how when she got close to them, she felt uncomfortable and backed off instead of pushing just a little bit harder. We all get in our own way from time to time, but I no longer want to feel like I have more potential than I allow myself to use. Here is to 2023 being an uncomfortable year of pushing past my self-imposed limits. 



The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist