The BE Project – In a world where you can be anything…. What will you be?

Meet Brittney – her word for the 2023 BE Project is Optimism

What word did you choose and why?


I chose the word Optimism. Life is going to have struggles, but you can choose how you view those struggles. We will always get through it. It will always get better. We will always move toward optimism.

This year I am focusing on the word Optimism. Everyone has struggles in their life, but ultimately you can choose the perspective through which you view those. I look at our record so far and we always get through it. Things always get better. So why not carry a little more optimism with me during that process? The smallest gesture can be the silver lining you hold on to, or it could be a huge milestone that you are so proud of. There is a light to be found in every situation. By consciously practicing gratitude, I’ve found that optimism seems a little bit easier to find.

If there is one piece of advice that I hope our kids hold on to, it’s that they will come across situations in this life that are challenging, and that they don’t quite feel equipped to handle – but they can. I want them to remember that they are really strong, and they just need to look at what they hold inside of them to remember that they are capable. By understanding who they are and knowing their strength, they can do anything.




The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist