The BE Project – In a world where you can be anything…. What will you be?

Meet Madison – her word for the 2023 BE Project is Peace

What word did you choose and why?


I find myself thinking about what is going on in the world and EVERYONE needs peace.

I chose this word because I find myself thinking about what is going on in the world and EVERYONE needs peace. Did you know that 1 month into 2023, 1,298 people had already been killed – and 64 of those were from mass shootings. Not even a month in. I don’t understand – if we can see these things happening, why do we not do more about this.

I want to constantly ground myself in what I’m doing in the moment and not let my mind wander to other things. This is how I am trying to find peace in my day to day.

What is something you hope to accomplish by the end of the year?

I hope to feel more comfortable in knowing where I will go after high school. I have so many things that I could do – and I want to have peace in the decision that will be best for me.



The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist