The BE Project – In a world where you can be anything…. What will you be?

Meet Ellie – her word for the 2023 BE Project is Believe

What word did you choose and why?


 I chose the word Believe. To believe in God and in yourself. To me, that means to have trust. Trust in God, and trust that you can do anything you set your mind to.

  The word I chose this year is Believe. To have belief you have to have trust. I want to have trust in God and I want to have trust in myself. I trust that I can do anything that I put my mind to, and when I start to doubt myself or what I can do, I want to remind myself of that. To believe in yourself better, you can listen to your heart and do what it says to do.



The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist