The BE Project – In a world where you can be anything…. What will you be?

Meet Jamie – her word for the 2023 BE Project is Reckless Love

What word did you choose and why?

Reckless Love

I chose the word Reckless Love. I want to be intentional about loving others to the best of my ability. I want to listen better, give better, and be really intentional with loving people like Jesus does. 

 This year I chose to focus on Reckless Love. You might know the song of the same title, which inspired my word choice this year. I just really felt called to open up a little more and love those around me better than ever. That can feel scary – there’s not a lot of safety present in really loving people recklessly, but that is what I want to do. I want to love people like Jesus does, without restrictions or concerns about what they might think, and without expectations. I just want to love them. 

If you could go back and talk to a younger version of yourself, what would you say?

            If I could talk to a younger version of myself, I’d tell her that you’re going to be okay, whether you love openly and recklessly or not – so you might as well do it! Let God heal the wounds that may come from that. I’d tell younger me to just be brave and love others the way you are called to.



The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist