The BE Project – In a world where you can be anything…. What will you be?

Meet Jessica – her word for the 2023 BE Project is Focus

What word did you choose and why?


I chose the word Focus. As a dreamer at heart, I can be easily distracted. I have so many goals this year that I just need to focus in on them a little at a time and dig in to get things done.

This year my word is Focus. Last year brought so much change to my life, and those changes have shifted my perspective and priorities. I have had to relinquish a lot of control and am learning how to manage my time more realistically so that I can really focus on the things that have to get accomplished. In focusing on the things that are most important now, I’ve also been setting new boundaries and cutting out the excess time wasters, and there is a freedom in that.

If you could go back and talk to a younger version of yourself, what would you say?

If I could go back and talk to Jessica a year ago, I’d tell her to cut out some of those things even sooner. I’m big about not living in regret, and I understand that was the process I needed to go through to find healing, but the focus I am creating for my goals now has been so worth letting go of some of those things.


The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist