The BE Project – In a world where you can be anything…. What will you be?

Meet Justin – his word for the 2023 BE Project is Discipline

What word did you choose and why?


I chose the word Discipline. By utilizing discipline on a daily basis, I know that I can make small incremental gains toward my larger goals every single day.

This year I am focusing on the word Discipline. It’s a concept I really started working to understand more deeply about a year ago. Small disciplined moments each day can give you incremental gains toward big goals. Discipline has allowed me to take control of my life both mentally and physically. It has allowed me to become more efficient in my life and change my entire mindset. Discipline has made me a better husband and a better father, and I just want to continue that. 


If you could go back and talk to a younger version of yourself, what would you say?

            If I could talk to younger Justin, I’d tell him it’s amazing what you’re going to accomplish. I’d also tell him that you’re going to make mistakes – but that ultimately life is all about how you rebound from those mistakes. Being able to step back, look at the bigger picture and just shift your perspective when you hit those bumps along your journey, whatever they may be, is life changing. You can take the leadership of your own life. And you should.




The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist