The BE Project – In a world where you can be anything…. What will you be?

Meet Erica – her word for the 2023 BE Project is Uncomfortable

What word did you choose and why?


I chose this word because I’m very spontaneous and love adventure, but the older I get the more I like being in my little circle and being comfortable. I really want to grow spiritually, mentally, physically – and to do that, I have to get uncomfortable.

I feel like to be the light in the world, I need to grow in my spiritual self and be more in the Word. I want the results of physical growth in the gym, but I need to be more consistent with my workouts and do the things I don’t enjoy doing.

If you could talk to a younger version of yourself, what would you say to her?

Just keep pushing thru – it does get better. When I was young, I thought life was never going to be not hard.



The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist