The BE Project – In a world where you can be anything…. What will you be?

Meet Jessica – her word for the 2023 BE Project is Present

What word did you choose and why?


I want to be more present and in the moment – at home with my kids, my husband and my friends. I feel like as a woman, we are always multitasking and thinking of all the things we “should” be doing. You don’t finish one thing before you are already thinking about the next. Especially with social media, we just mindlessly scroll and recently I’ve noticed people point out that I’m not listening – and it’s just a mindless thing that I think has become a bad habit for us. I can’t stand it when someone does it to me, so I really want to work on this.

The last couple of years, I struggled with some things mentally and I feel like maybe I’ve lost my identity. Outside of a mom and a wife, I don’t know who I am. I’ve been focusing on my mental health and now I want to focus on being more present with those around me.

If you could talk to a younger Jessica, what would you tell her?

Try not to stress over the little things. You are not alone. You are not the only one going thru this. Don’t feel like you aren’t a perfect mom because you see these other things on social media.



The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist