The BE Project – In a world where you can be anything…. What will you be?

Meet Kerry – her word for the 2023 BE Project is Love

What word did you choose and why?


Love has gotten me through a very difficult last two years. Love of God, family, friends and colleagues. Everyone was praying for me. I don’t think I would be where I am right now without it. It helped me keep a positive attitude all thru treatment. Don’t get me wrong, there were times that I felt so bad and so sick, I just wanted to give up. God would remind me – how much I was loved. I just can’t attribute it to anything else. That is life changing.

I ran across this David Crosby quote and I loved it – it says, “I don’t like greed, I don’t like ignorance, I really don’t like anger, but I love love.” That is how I want to live this year – I just want to spread the love.

I have had a beautiful opportunity to mentor another woman that has recently been diagnosed and this has given me so much. It’s been very cathartic to be able to walk her through this. God knew I needed to help someone else.

What is one major thing you want to focus on and accomplish this year?

I want to impart to my family how much I love them and appreciate them. We are going to be more intentional with spending time together.


The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist