The BE Project – In a world where you can be anything…. What will you be?

Meet Michelle – her word for the 2023 BE Project is Control

What word did you choose and why?


I chose this word because I want to take control back over my life. I want to be able to control my health, my job, my scentsy business… I want to get everything back in order. I decided this year is the year that I need to change these things because honestly, i looked in the mirror and I’m tired of looking this way. I want to do things to make it all better.

So with my health, I am seeing a nutritionist and I am implementing a diet and exercise program. I definitely already have more energy. In regards to my job, I switched locations and trying to make myself better at it. I have seniority and I need to be a good leader without being bossy. As for my scentsy business.. I want to take control over my growth with this business and help my team grow.


If you could go back and talk to younger Michelle, what would you tell her?

It’s ok to make mistakes and it’s ok to be you.

What is something that you are determined to accomplish this year?

To get to a healthier weight. It’s definitely doable, I just have to get my mind right and determined.


The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist