The BE Project – In a world where you can be anything…. What will you be?

Meet Nikki – her word for the 2023 BE Project is Present

What word did you choose and why?


This year I chose the word Present. I’m so used to going nonstop and constantly looking at the next goal, the next project, that it can be hard to shut my brain down and really be present in the moment. I want to face that struggle and get better at pausing, at slowing down and taking in the good life that I have around me. Spending your time with somebody can be a gift.

When you are truly present with someone, that is a gift. I want to get better about that.
Sometimes it’s just about being there, in the moment. So that’s my word. My focus. Be present. I want to enjoy it, and revel in it. Because I’ve worked hard to create a really good life. I want to be present in it now.


The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist