The 2024 BE Project – In a world where you can BE anything, what will you choose?

“I chose the word discipline this year.  As we start looking at our goals for the year and start exploring and evaluating what didn’t get done…the common denominator for me was discipline.  I drop off and get lazy and I miss the discipline.”

Meet Mary and Her Personal Reflections

“I’m really good at implementing and getting things off the ground – then I get comfortable and don’t take things to the next level.  It’s not because I’m not capable…It’s that I’ve been lacking the discipline to set foundations, to set consistency and structure. Once you start digging, maybe it’s about insecurities – can I maintain the next level? Can I maintain those expectations? I know I’ve got self confidence here, but what if I can’t do it there.  It all just comes back to discipline to do the steps to get to the next level.  This is the year that I don’t want to blame everything else. 

Discipline is about weekly data.  Knowing that I’m making progress each and every week. I was getting in my head and just not tracking the things I needed and following routine. The mental tallies don’t serve me because they didn’t hold me accountable. 

I think it will impact my business and my family.  Setting the boundaries and having them merge together will set the precedent for everyone. 

I am hoping that this is the year of Do As I Do, not just Do As I Say, with my kids.  I’ve been telling them how to get all the things done, but now is the time that I hope that they start to SEE me do the things as well.”

If you could go back and talk to yourself a two years ago, what would you say?

“You should have been more disciplined. Set things up now.  You are only getting older – if you would have set all of this up two years ago, you would be so much further by now.  In the mental clarity, in the discipline, and in setting up these trends. Discipline creates action and action creates results… Why were you being so lazy?? I’ve been busy… but not as productive as I needed to be.” 

If tomorrow never comes, what would you regret not doing?

“Not showing my kids that discipline and hard work will pay off.  Sometimes you have to go with the flow, but I would regret it if my kids thought it came easy without hard work.”

The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist