The BE Project – In a world where you can be anything…. What will you be?

Meet Amy – her word for the 2023 BE Project is Uncomfortable

What word did you choose and why?


I chose the word uncomfortable. I want to stop playing it safe. I’m ready to take my focus, health, business, and life to the next level. It will require getting uncomfortable and messy, implementing structure, and then showing up. I’m ready to utilize every bit of my potential. I’m ready to walk intentionally into the uncomfortable. 

I feel a bit like I’ve been on cruise control, like I’ve been coasting through my life. I don’t want to feel that way anymore, and changing that will require getting really uncomfortable. I want to step into that intentionally, with a focus on how I can grow in my life, in my business, in my health, and in my focus. That means implementing more structure, working on my mindset and really reverse engineering what my goals are so I can show up for the work it takes to reach them. 


If you could go back and talk to a younger version of yourself, what would you say?

If I could talk to Amy a year ago, I would share with her how close she was to reaching her goals, and how when she got close to them, she felt uncomfortable and backed off instead of pushing just a little bit harder. We all get in our own way from time to time, but I no longer want to feel like I have more potential than I allow myself to use. Here is to 2023 being an uncomfortable year of pushing past my self-imposed limits. 



What is The BE Project?

Have you ever stopped to think about who or what you want to be?  Most often there is a word that drives you.  If you sit in the silence and really think about what type of person you want to be… there will be a word, sometimes more than one word, that will guide you along and push you to keep being a better version of yourself.  This photo project has become something that has touched my heart and hopefully those that have participated. I chose to shoot all of the images in black and white because I wanted the least amount of distractions.  Just the human and the word.   This project is the stories of some amazing people, their stories, and what these words mean to them.  Some have participated each of the 4 years we have done this, some are new each time.  It’s an amazing honor to follow along in their journey and document who they are becoming.

Want to read more stories from others in our community and their BE words?  Head over to the BE Project Page and read the stories of the amazing humans that have participated. 

I challenge you to find a word that resonates with you.  Who do you want to strive to be?  What word leads you day to day?  Join us in our project – what word will describe who you want to BE?

Waiting List for 2023 BE Project – Click Here