The BE Project – In a world where you can be anything…. What will you be?

Meet Brittney – her word for the 2023 BE Project is Optimism

What word did you choose and why?


I chose the word Optimism. Life is going to have struggles, but you can choose how you view those struggles. We will always get through it. It will always get better. We will always move toward optimism.

This year I am focusing on the word Optimism. Everyone has struggles in their life, but ultimately you can choose the perspective through which you view those. I look at our record so far and we always get through it. Things always get better. So why not carry a little more optimism with me during that process? The smallest gesture can be the silver lining you hold on to, or it could be a huge milestone that you are so proud of. There is a light to be found in every situation. By consciously practicing gratitude, I’ve found that optimism seems a little bit easier to find.

If there is one piece of advice that I hope our kids hold on to, it’s that they will come across situations in this life that are challenging, and that they don’t quite feel equipped to handle – but they can. I want them to remember that they are really strong, and they just need to look at what they hold inside of them to remember that they are capable. By understanding who they are and knowing their strength, they can do anything.




What is The BE Project?

Have you ever stopped to think about who or what you want to be?  Most often there is a word that drives you.  If you sit in the silence and really think about what type of person you want to be… there will be a word, sometimes more than one word, that will guide you along and push you to keep being a better version of yourself.  This photo project has become something that has touched my heart and hopefully those that have participated. I chose to shoot all of the images in black and white because I wanted the least amount of distractions.  Just the human and the word.   This project is the stories of some amazing people, their stories, and what these words mean to them.  Some have participated each of the 4 years we have done this, some are new each time.  It’s an amazing honor to follow along in their journey and document who they are becoming.

Want to read more stories from others in our community and their BE words?  Head over to the BE Project Page and read the stories of the amazing humans that have participated. 

I challenge you to find a word that resonates with you.  Who do you want to strive to be?  What word leads you day to day?  Join us in our project – what word will describe who you want to BE?

Waiting List for 2023 BE Project – Click Here