The BE Project – In a world where you can be anything…. What will you be?

Meet Jessica – her word for the 2023 BE Project is Focus

What word did you choose and why?


I chose the word Focus. As a dreamer at heart, I can be easily distracted. I have so many goals this year that I just need to focus in on them a little at a time and dig in to get things done.

This year my word is Focus. Last year brought so much change to my life, and those changes have shifted my perspective and priorities. I have had to relinquish a lot of control and am learning how to manage my time more realistically so that I can really focus on the things that have to get accomplished. In focusing on the things that are most important now, I’ve also been setting new boundaries and cutting out the excess time wasters, and there is a freedom in that.

If you could go back and talk to a younger version of yourself, what would you say?

If I could go back and talk to Jessica a year ago, I’d tell her to cut out some of those things even sooner. I’m big about not living in regret, and I understand that was the process I needed to go through to find healing, but the focus I am creating for my goals now has been so worth letting go of some of those things.


What is The BE Project?

Have you ever stopped to think about who or what you want to be?  Most often there is a word that drives you.  If you sit in the silence and really think about what type of person you want to be… there will be a word, sometimes more than one word, that will guide you along and push you to keep being a better version of yourself.  This photo project has become something that has touched my heart and hopefully those that have participated. I chose to shoot all of the images in black and white because I wanted the least amount of distractions.  Just the human and the word.   This project is the stories of some amazing people, their stories, and what these words mean to them.  Some have participated each of the 4 years we have done this, some are new each time.  It’s an amazing honor to follow along in their journey and document who they are becoming.

Want to read more stories from others in our community and their BE words?  Head over to the BE Project Page and read the stories of the amazing humans that have participated. 

I challenge you to find a word that resonates with you.  Who do you want to strive to be?  What word leads you day to day?  Join us in our project – what word will describe who you want to BE?

Waiting List for 2023 BE Project – Click Here