The BE Project – In a world where you can be anything…. What will you be?

Meet Justin – his word for the 2023 BE Project is Discipline

What word did you choose and why?


I chose the word Discipline. By utilizing discipline on a daily basis, I know that I can make small incremental gains toward my larger goals every single day.

This year I am focusing on the word Discipline. It’s a concept I really started working to understand more deeply about a year ago. Small disciplined moments each day can give you incremental gains toward big goals. Discipline has allowed me to take control of my life both mentally and physically. It has allowed me to become more efficient in my life and change my entire mindset. Discipline has made me a better husband and a better father, and I just want to continue that. 


If you could go back and talk to a younger version of yourself, what would you say?

            If I could talk to younger Justin, I’d tell him it’s amazing what you’re going to accomplish. I’d also tell him that you’re going to make mistakes – but that ultimately life is all about how you rebound from those mistakes. Being able to step back, look at the bigger picture and just shift your perspective when you hit those bumps along your journey, whatever they may be, is life changing. You can take the leadership of your own life. And you should.




What is The BE Project?

Have you ever stopped to think about who or what you want to be?  Most often there is a word that drives you.  If you sit in the silence and really think about what type of person you want to be… there will be a word, sometimes more than one word, that will guide you along and push you to keep being a better version of yourself.  This photo project has become something that has touched my heart and hopefully those that have participated. I chose to shoot all of the images in black and white because I wanted the least amount of distractions.  Just the human and the word.   This project is the stories of some amazing people, their stories, and what these words mean to them.  Some have participated each of the 4 years we have done this, some are new each time.  It’s an amazing honor to follow along in their journey and document who they are becoming.

Want to read more stories from others in our community and their BE words?  Head over to the BE Project Page and read the stories of the amazing humans that have participated. 

I challenge you to find a word that resonates with you.  Who do you want to strive to be?  What word leads you day to day?  Join us in our project – what word will describe who you want to BE?

Waiting List for 2023 BE Project – Click Here