The BE Project – In a world where you can be anything…. What will you be?

Meet Alex.  I am proud to call him a friend – but in a professional environment – I don’t know that I have ever met anyone that has been a bigger champion of their community and local businesses.  It’s truly incredible to watch him better the community around him.

What word did you choose and why?


I don’t want to wait around for someone else to do something new to improve our way of life in our community. I feel more confident in taking those changes.  The community has instilled confidence in me, knowing that I am going to do what I can to take care of the community.  I want to be more intentional with the things that I do.

What is something you want to accomplish this year?

Keep building our community to the place that is the envy of others. Create a place that welcomes people from the outside from all walks of life.  I want that to be an attribute of the community and not just something that only a few say.




The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist