The BE Project 2022 – Jocelyn – Beautiful Evolutions Photography

The BE Project – In a world where you can be anything…. What will you be?

Meet Jocelyn – even though life probably hasn’t thrown the kindest things… she is learning how to be brave and rise above.

What word did you choose and why?


Valiant means to be brave and strong.  I have had a lot of troubles and hardships in my life – it is important to me.  Valiant has a lot of qualities to it – I wanted to be more than just brave. I find the strength to be valiant by remembering why i need to be strong.  Even in low moments, i know there will be a high one coming. .

What is something you want to accomplish or conquer?

In the next year – i want to feel more comfortable with the family that I am choosing for myself vs the family i was given.


The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist