The BE Project – In a world where you can be anything…. What will you be?

Meet Phoebe – bundle of sunshine. I just have no other words for this little girl.

What word did you choose and why?


I love being kind.  To be nice to other people and help them if they need help with something.  I am kind to friends and best friends. To be kind to your family means helping them do other stuff. When i grow up – i want to be a nurse so that i can help people be healthy again.  I love helping people. 

The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist