The BE Project – In a world where you can be anything…. What will you be?

Meet Aimee – her word for the 2023 BE Project is Happy.

What word did you choose and why?


I chose the word Happy. Sometimes you just need a push to show you where you really want to be.

I want to focus on the moments that bring me happiness, not the hard moments. 

Feeling secure in my home, work, family, and who I surround myself with brings me happiness. 

Enjoying the phase of life that I’m currently in brings me happiness. 

Living life on my own terms excites me, and I am aiming to create more of that.

Some years are just really hard. Last year was one of those for me, and by the end of it, I had a really hard time finding my Happy. This year I want to focus more on what excites me and less on the hard moments. For me, I feel happiest when I feel secure in where I am and what I’m doing. Secure in my environment, in my work, with my family and with the people who I allow in my life – that brings me happiness. So does taking the time to enjoy the season of life that I am currently in right now. Sometimes it just takes a hard year to give you the push to show you where you really wanted to be, so here is to focusing on the Happy in 2023.


If you could go back and talk to the younger version of Aimee, what would you tell her?


            If I could talk to young Aimee, I would probably help her adjust how we do things a little bit. Not to change what I’ve done and accomplished, but just how I did it.



The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist