The BE Project – In a world where you can be anything…. What will you be?

Meet Leslie – her word for the 2023 BE Project is Loyal.

What word did you choose and why?


 This year I chose the word Loyal. I am a loyal person – my family and my friends can tell you that. I’m loyal to my job – my coworkers and supervisors can tell you that. I’m at a point in my life now where I want to be loyal to myself. You can’t pour from an empty cup, so I’ve started saying no and protecting my time, and really focusing on how I can make the most of the time that I have with the ones that I love. I plan to travel more, spend time with my family, and really work to not forget who I am outside of a wife and a mother again, because I’ve been down that road. I don’t have to ever be somebody’s anything except me. Through the changes I’m making in my life and with my work, I really feel like I’m focusing on what I need to now. I will continue to be loyal to myself.





The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist