The BE Project – In a world where you can be anything…. What will you be?

Meet Marisa – her word for the 2023 BE Project is Embrace

What word did you choose and why?


I chose the word Embrace. I want to embrace the journey for what it is. I want to embrace the moments that feel chaotic. I want to embrace the moments that feel uncomfortable. I want to embrace the growth that comes with stepping outside of my comfort zone. I will embrace my journey, with every twist and turn that comes with it.

This year I chose the word embrace. This past year I’ve made a huge shift in my life, and left my teaching career for a completely new journey in real estate. I don’t think I realized how much I really loved the consistency I had at the time, but now I’m out of that comfort zone, and it has come with a lot of challenges. There is growth in the difficulties, and I’m thankful for that, and I aim to really embrace that. I see the greater purpose through this transition, of my coming back to myself and living a much happier and more genuine life. I’m embracing those feelings, too.

To put this word into action I am trying to focus more on what I can learn out of the hard situations and how I can grow from them instead of the uncomfortable feelings that arise with them. I felt stuck for a long time so I don’t want to let the fear of inconsistency hold me back anymore. I want to embrace it all. If I could talk to my younger self I’d tell her it’s all going to be okay, and it’s going to work itself out. I’ve learned that I can lean on those around me, especially my family. I don’t have to always be the one offering support, I can accept it too.




The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist