The BE Project – In a world where you can be anything…. What will you be?

Meet Erika – her word for the 2023 BE Project is Freedom

What word did you choose and why?


I chose the word Freedom. I am not bound by my past. I am not bound by guilt or shame. I can be confident in who I am. I can and will live in Freedom.

This year I chose the word Freedom. I had a coworker tell me once that I needed to live in Freedom. It was put so simply that it became a real light-bulb moment for me, and I’ve been trying to grow into that mindset ever since. I was able to encourage others to take the steps necessary to live freely, yet still struggled to do the same for myself. But here I am. I am not bound by my past. I refuse to be bound by guilt or shame any longer. My past has made me who I am and I can live confidently, and freely, in that. By the end of the year, I hope that I am able to find more freedom in the feelings that come with sharing my story as well. I want to be able to speak about it publicly without my voice shaking.

If you could go back and talk to a younger version of yourself, what would you say?

            If I could go back and speak to younger Erika, I’d tell her that you are worthy just as you are. You don’t have to pretend or try to live up to anybody’s expectations. You are worthy.




The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist