The BE Project – In a world where you can be anything…. What will you be?

Meet Nikki – her word for the 2023 BE Project is Serene

What word did you choose and why?


I chose the word Serene. That’s how I like to live my life – organically, with no drama and good energy. It feels like a very positive way to live your life, and I want to continue to create that this year.

This year I chose the word Serene. At first, I had picked several other words, but their meanings all pointed back to serenity. It’s how I like to live my life. I like to live organically, with no drama and just positivity and good energy always. I find that in life you can look at the rose or at its thorns. I’ve always been a silver-lining, bright side type of person. So, it just felt like an organic focus for me this year.

If you could go back and talk to a younger version of yourself, what would you say?

If I could go back and talk to a younger version of Nikki, I’d tell her to start planning for retirement earlier. Being self-employed it’s easy for that to fall to the wayside a bit, and while we have started saving and planning over the last several years, it’s really something that is never too early to start! As my son begins facing challenges on his own life journey, I do hope that he always remembers to believe in himself, and to be confident. It’s something I’ve always aimed to teach him over the years, but I hope that he really holds that close and remembers it always.




The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist