The BE Project – In a world where you can be anything…. What will you be?

Meet Dana – her word for the 2023 BE Project is Invigorating

What word did you choose and why?


 I chose the word Invigorating. I want to feel renewed. I want to focus more on the goals that I have and shake the slump I’ve felt lately. Life happens and you can pivot whenever you need to.

I am working to make 2023 Invigorating. I’ve just felt like I was in a bit of a slump lately, and I’m ready to make the changes necessary to get out of that. I want to feel renewed, and different. I want to focus more on the goals that I have, on being more present and a steady example for my kids. I want to show them that it’s okay when things go wrong. Life happens and you can pivot and move past those things. You can refresh things whenever you need to.

            If I could give my son one piece of advice to hold on to as he goes through his own life challenges, I’d tell him to be true to yourself always. It’s okay if things don’t always happen the way you want them to, and it’s okay if people don’t stay in your life forever. Being true to yourself is the most important thing. 




The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist