The BE Project – In a world where you can be anything…. What will you be?

Meet Tiffany – her word for the 2023 BE Project is Resilient

What word did you choose and why?


I chose the word Resilient. In life, and especially in business, resilience is key. You cannot make everybody happy, and at times that feels really hard. Not everyone is meant to be in your inner circle. I want to spend less time overthinking those situations, and let those hard moments go sooner. I want to be resilient and continue to work hard toward my goals.

This year, the word I chose was Resilient. In life, and especially in business, resilience is key. You just cannot make everybody happy, and there are times when that feels really hard. But you cannot let the negative words or actions of one person dictate how you feel about yourself, or your work. This year I want to really focus on not overthinking. I can’t be perfect, but I can try my best. Not everybody is going to like me and that’s okay, not every personality is intended to mesh. But I can’t let that bother me, I can be resilient, let it go, and continue to work hard.

If you could talk to younger Tiffany, what would you tell her?           

 If I could go back and talk to younger Tiffany, I’d probably tell her to stop screwing off and get her life together sooner than she did. I think that had I done that, I could be a little bit farther ahead than I am now. Ultimately, I can respect and even appreciate those parts of my journey as well. They made me who I am and got me to where I am today. 

What is something you hope you accomplish by the end of the year?

            At the end of the year, I hope that I’ve accomplished working towards my next steps. The magazine is doing well, work is going well, but there are some next step big picture goals that I’d like to start narrowing down and working toward. Building my resilience is only going to continue helping me work toward those goals. 




The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist