The BE Project – In a world where you can be anything…. What will you be?

Meet  Amber – her word for the 2023 BE Project is Ambition

What word did you choose and why?


 I chose the word Ambition. I have goals that I’m reaching for that younger me didn’t even know would ever be possible. By leaning into that ambition, I am bettering my circumstances one step at a time.

This year I chose the word Ambition. I am three years sober. It has been a long, hard-fought battle to get here. It has humbled me in every way, and now here I am, working to accomplish goals that younger me never thought I’d even have the chance to reach for. I’m now working in a facility that helps our youth who are struggling with some of the same traumas and experiences that I endured, and I’m finding the strength to share parts of my story in ways that can be impactful and beneficial to others. I am a mother working toward provision and consistency for my children, and learning how to set boundaries in my life as I create that. That ambition is really what is driving me this year. 


If you could go back and talk to a younger version of yourself, what would you say?

            If I could go back and speak to a younger version of Amber, I’d tell her to love herself. I’d tell her that she is worthy of love and that she doesn’t have to seek validation from others, and that the opinions of others just don’t matter. I’d encourage her to be more patient, and to change some of the choices she was making. The journey to loving myself has been really hard, but I’ve overcome so much. And I’m getting better at it. 





The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist