The BE Project – In a world where you can be anything…. What will you be?

Meet  Andrew – his word for the 2023 BE Project is Boldness

What word did you choose and why?


I chose the word Boldness I want to do, to create, and to experiment trying new things in life. I want to help others see their potential, and find their boldness and excitement for life again. I want to show my kids what living a life of discipline and confidence feels like. I want to live my life boldly.

What is something you hope you accomplish by the end of the year?

It feels like I’ve noticed so many people living in fear over these last few years. I just think it’s time to move forward, live out loud and be bold again. I want to do, create and experiment trying new things in life. I want to be bold in my business, in meeting people and in helping others find their boldness and excitement for life again. I haven’t always been bold, I certainly had to put in the work to become that. Becoming a husband, daddy, surrounding yourself with the right people and finding your calling really helps create that in you.

If you could go back and talk to a younger version of yourself, what would you say?

            If I could talk to younger Andrew, I would tell him stop thinking too much and comparing yourself to other people. Your focus will be far better served elsewhere than spent worrying about how your life compares to others. 

            A couple of things I hope my kids hold fast to as they encounter their own struggles in life, is to always be there for each other. Family matters. I also hope they remember how to dig in and be strong in the hard moments. I don’t know what the world will throw at the kids but I want them to remember that whatever it is, they are strong enough to go through it.



The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist