The BE Project – In a world where you can be anything…. What will you be?

Meet Jana – her word for the 2023 BE Project is Be-YOU-tiful

What word did you choose and why?


 I chose the word Be-YOU-tiful. You’re beautiful when you decide to be yourself. I am working on loving myself and treating myself the way I treat others. I want to handle situations in a way that is true to myself, regardless of what others may think about it. I aim to stop worrying about the opinions of others and to live authentically.

   This year I’m focusing on the word be-you-tiful. It’s a bit of a play on words, but I believe that you are the most beautiful when you decide to be yourself. Authenticity feels hard for me because I’ve always been so concerned with what other people think. I don’t want to worry about that anymore, because ultimately, those opinions don’t matter. I want to love myself and treat myself with the same grace that I give so freely to others. I want to no longer be afraid to live authentically out loud, because there is a true beauty to handling situations in a way that is true to yourself.

            I’m not entirely sure what this is going to look like for me at the end of the year, but I know that in supporting my own authenticity like I support the authenticity of everybody around me, I’ll be able to start celebrating the changes as they come. I’m open to the self-discovery, and this journey of self-love and of truly being myself. 



The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist