The BE Project – In a world where you can be anything…. What will you be?

Meet Kathe – her word for the 2023 BE Project is Credible

What word did you choose and why?


I chose the word Credible. My professional demeanor is solid, and everybody is going to get the same experience out of me, and I owe that consistency to the credibility I’ve worked hard to build over the years. I aim to continue that this year, and every year.

This year I chose the word Credible, for a really simple reason: I am. I have spent a long time building my reputation and my credibility through genuine connections and hard work, for myself and with others. The confidence that has come from that has been a really great experience. It has helped me get settled into what I want, and to learn how to unapologetically ask for what I need. I’ve learned how to become good at letting things roll off my back, and I want that to continue. 




The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist