The BE Project – In a world where you can be anything…. What will you be?

Meet Cindy – her word for the 2023 BE Project is Strong

What word did you choose and why?


 I chose the word Strong. You can be physically strong, but also strong in character. Strong in influence and in knowledge. I want my faith to be strong so it serves as an anchor for myself and those around me. All of these goals culminate in becoming truly Strong.

This year I chose the word Strong. It’s so multi-faceted. Yes, in the most basic sense of the word I want to be able to physically move heavy things, and feel physically strong. More than that, being strong also means being confident and determined, two things that I am working on embodying more in my daily life. I want to be strong in character, in influence and knowledge, and for the strength of my faith to be an anchor not just for myself but for those around me. I want to be strong in my profession so that I can continue to serve my clients and community. 

I’m currently working on transforming the outer shell to match the transformation that is happening in my inner world as well. To be a force for good you have to be strong in all aspects of your life, and that is what I want for 2023. “Strong” is the ultimate culmination of all of the things that have my focus for this year. 




The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist