The BE Project – In a world where you can be anything…. What will you be?

Meet Kristy– her word for the 2023 BE Project is Focus

What word did you choose and why?


I chose the word Focus. This year I want to focus on myself, and do more of what I want. I want to care less about what others have to say about my choices. I will spend this year discovering what exactly that looks like, and I’m excited to shift my focus as I explore that.

This year I chose the word Focus. I want to focus on myself, do more of what I want, and care less about what anyone else has to say about it. I’m not quite sure what it is that I want to do yet, but I aim to figure it out as I focus on myself a little bit more. This year gets to be a year of exploration and rediscovering myself, and I’m really excited for that.

If you could go back and talk to a younger version of yourself, what would you say?

   If I could go back and talk to myself a year ago, I’d tell myself to not worry so much about taking that leap. Make that change, and don’t worry about what someone else is going to think about it. Be more concerned with what will be better for you. 



The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist