The BE Project – In a world where you can be anything…. What will you be?

Meet Kelli – her word for the 2023 BE Project is Abundance

What word did you choose and why?


This year I chose the word Abundance. I want to live in an abundance of love, grace, and giving. Living in that abundance will allow me to pour more out to those around me.

 I chose the word Abundance. I want to live secure in the knowledge that I live in abundance: an abundance of love, an abundance of grace, an abundance of giving. Living in that knowledge will allow me to continue pouring out that love grace, and giving to those around me.

What is something you hope you accomplish by the end of the year?

            By the end of the year, I’d really like to have a little more time freedom. I want to enjoy my kids and grandkids, travel, and generally just feel as though I have more options in front of me. I want to look back and see that I gave abundantly in all the ways I was able. I want to truly feel as though I have recognized and enjoyed the abundant life I have all around me. 




The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist