The BE Project – In a world where you can be anything…. What will you be?

Meet Lucie – her word for the 2023 BE Project is Fierce

What word did you choose and why?


I chose the word Fierce. For the first 45 years of my life, I did not feel fierce. I’ve survived many things in my life, and I spent a long time punishing myself for things that were not my fault. I’ve gone from victim, to claiming my victory. It’s okay to let myself be fierce. It’s okay to see my own beauty. Because it’s there, and because I am. I just have to continue to accept it and share it.

This year I am focusing on the word Fierce. For the first 45 years of my life, I did not feel fierce, and I did not feel beautiful. I have survived a lot of different traumas in my life, and I spent a long time believing that they were my fault. I would punish myself for things that were done to me, instead of letting myself see the truth. I started taking steps toward reclaiming my health, physically, mentally, and spiritually. Through that journey I have realized that I am fierce, and that I am beautiful. I’ve worked to fully step into that, and share my gifts and my story with as many women as I could, because I wanted to create good out of what I went through. The moment you start believing for yourself the same things that you believe for other people, your life changes.

If you could go back and talk to a younger version of yourself, what would you say?

            If I could go back and speak to younger Lucie, I’d tell her that she is going to be okay, and that she’s a fighter. I’d tell her that she needs to stop limiting her belief in herself, and to step into her light because it can shine really bright if she just embraces it.



The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist