The BE Project – In a world where you can be anything…. What will you be?

Meet Misty – her word for the 2023 BE Project is Focus

What word did you choose and why?


 I chose the word Focus. I want to create consistent and dedicated time to focus on the relationships in my life, and on my relationship with God. 

 This year I chose the word Focus. I want to really dig in and focus more on the important things in my life: my relationship with God and my family. I’ve been so busy trying to accomplish all of my professional goals that at times I’ve let other, more important things take a backseat to those efforts. While I love what I do, I want to get back to focusing on the people and relationships that really matter in my life, consistently.

If you could go back and talk to a younger version of yourself, what would you say?

            If I could go back and talk to younger Misty, I’d tell her to not worry about what other people think. I’d tell her that she is worthy, because she is. And I am. I truly hope that my kids carry that knowledge with them as they face their own challenges throughout their lives. They are so loved, and they are worthy. No matter what this life throws at them, I don’t want them to ever doubt that.



The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist