The BE Project – In a world where you can be anything…. What will you be?

Meet Victoria – her word for the 2023 BE Project is Builder

What word did you choose and why?


I chose the word Builder. I want to build up those around me, especially my husband who gives so much to our family. I want to build up my kids. I want to be a builder of people. 

This year I chose the word Builder. I want to be a builder of people. The word came to me when I had the chance to attend a leadership conference with my husband last fall. I got to see him in his element and it was so cool to be there to support him in that. It really made me stop and think about all he does to support me and my crazy adventures, and just how grateful I am to him for that. He is constantly building me up, and I want to really work on returning the favor. And that thought really started to blossom from there. I want to build up my kids, in their own unique passions and their confidence in who they are. I want to build up my community every chance I get. I want to build up everyone around me. If I can lend a smile, I will. If I can make someone feel seen and encouraged, I will take that opportunity. I want my interactions with people to become a building block they can use.

If you could go back and talk to a younger version of yourself, what would you say?

            If I could go back and talk to Victoria a year ago, I’d just tell her that there will be so many opportunities to build others up – capitalize on those. Go all in and always continue recognizing the little things, for yourself, for your family, and for everyone around you.



The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist