The BE Project – In a world where you can be anything…. What will you be?

Meet Jessica – her word for the 2023 BE Project is Full

What word did you choose and why?


I chose this word based on my family. I feel like my life is full, I have three beautiful children, I love what I do and all that I have. This year I want to get better at being more intentional with my kids and being present. We stay super busy with the kids and I just want to be able to enjoy every moment.

I have a business called Fitability. We are relocating to a new space and it is much larger than what we have had. For the longest time, I’ve been focused on the people part of the business and I need to be better at the business side to help promote it and find more donors and sponsors. I need the name to have a stronger presence.

If you could go back and talk to younger Jessica – what would you say to her?

Get out of your comfort zone. For the longest time I did what was easy. Now I am very uncomfortable, had I started this 5-10 years ago it would be so much bigger than it is today.

At FitAbilityTX, we provide a wide array of activities geared to help you gain strength and independence in the gym. We are certified

personal trainers and group fitness instructors providing 1-on-1, small group personal training and large group fitness classes to people with

physical and intellectual limitations and their caregivers.

For more information on Fitability – please visit the website at:


The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist