The BE Project – In a world where you can be anything…. What will you be?

Meet Lauri – her word for the 2023 BE Project is Fearless

What word did you choose and why?


I chose fearless as my word this year. Fear has been a big thing for the last 8 months with Cancer. The fear of the unknown. What’s going to happen? Will I die in a year? The negativity really set in and it was overpowering. Meltdowns occurred and I’m thankful for my girls.

I started taking these negative thoughts and replacing them with “on the bright side”. If i could shift my mindset – I could find balance in my thoughts and start feeling better. My struggle with fear is now an ability to find the bright side and walk fearless.

If you could go back and talk to Lauri a year ago, what would you tell her?

That was before my mammogram. Don’t worry as much, knowing what I know now, because I know how things turn out.

The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist