The BE Project – In a world where you can be anything…. What will you be?

Meet Patti – her word for the 2023 BE Project is Free

What word did you choose and why?


I’ve been on a journey of discovery for the last 5 years and I just want to be free from it all. Free from trying to please everybody, free from trying to be something that I am not, free from societal expectations of what I should have, be and do. Free from my negative self talk – not living in the moment. Always searching for the “one thing” that will make me happy.

What has to change is setting myself free to be who I want to be. Some days the girl i want to be is just floating thru life and not sure of what she wants to be doing and some days she is on track and has goals. I’m just not certain of what she wants or where she’s going.

Last year I was given the gift of time and found a wonderful job. With this new year, it’s been a whole new outlook. I just want to enjoy the time I have and not stress about all of the little things. I want to be free from the expectations.



The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist