2025 BE Project – Reflecting on this year

As I looked back on our 7th annual BE Project, I couldn’t help but feel a sense of gratitude for the incredible journey it has been. Each year, I am reminded of the deep trust that people place in me as they open up their hearts and share their stories. It truly is a privilege to be able to capture these moments and emotions through my lens.  My partner in crime, Coralee, is a key piece of this project.  She dedicates her time to me each year and if you’ve been there when she’s not – you understand why i’m thankful for her.

This year, in particular, I was struck by the common thread of resilience and strength that seemed to run through each story. So many individuals have faced or are currently facing battles with cancer, a heartbreaking reality that has become all too common. And yet, despite the struggles and hardships, there is a prevailing sense of hope and determination that shines through.

As we emerge from the challenges of the past years, it is evident that many are feeling the pressure to keep up with the fast-paced world around us. The desire to slow down, to reconnect with ourselves and the things that truly matter, is palpable. In a society that constantly demands more of us, it is important to take a moment to breathe, to reflect, and to remember what is truly important in life.

My thoughts on why this project is important.

The words chosen by each participant to guide them on their journey speak volumes about their hopes, dreams, and aspirations. These words serve as a reminder of the power of language, of intention, and of the role we play in shaping our own destinies.

In the coming year, I look forward to sharing more of these stories with the world. Each one is a testament to the power of the human spirit, to the beauty that lies in vulnerability and authenticity. Through my photography, I strive to empower and uplift, to capture the essence of each individual in a way that is both editorial and authentic.

Every person who has participated in the BE Project is worthy of love, respect, and admiration. Their stories serve as a reminder of the importance of confidence, of self-love, and of the courage it takes to truly be ourselves in a world that often demands conformity.

As I continue on my own personal journey of growth and exploration, I am grateful for the opportunity to bear witness to the incredible stories of those around me. It is a privilege and an honor that I do not take lightly.

Here’s to another year of empowerment, positivity, and authenticity. Here’s to the beauty that lies within each of us, waiting to be captured and shared with the world.

The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at brooke@beautifulevolutions.com or give us a call at 817-564-3068. 

 

Please joing the waitlist for this next years project by clicking here: BE Project Waitlist