The BE Project – In a world where you can be anything…. What will you be?

Meet Allison – her word for the 2023 BE Project is Passionate

What word did you choose and why?


I’ve spent many years just trying to get by and do the best that I could with what I had at the time.  I finally figured out that apathy wasn’t good enough, it was time to feel passionate about something.  

Once I started living this way – it has made such a difference.  I want to teach my boys that you can feel very strongly about something, but it doesn’t mean that you have to be 100% in love with something but you do have to be passionate about it.  

What is The BE Project?

Have you ever stopped to think about who or what you want to be?  Most often there is a word that drives you.  If you sit in the silence and really think about what type of person you want to be… there will be a word, sometimes more than one word, that will guide you along and push you to keep being a better version of yourself.  This photo project has become something that has touched my heart and hopefully those that have participated. I chose to shoot all of the images in black and white because I wanted the least amount of distractions.  Just the human and the word.   This project is the stories of some amazing people, their stories, and what these words mean to them.  Some have participated each of the 4 years we have done this, some are new each time.  It’s an amazing honor to follow along in their journey and document who they are becoming.

Want to read more stories from others in our community and their BE words?  Head over to the BE Project Page and read the stories of the amazing humans that have participated. 

I challenge you to find a word that resonates with you.  Who do you want to strive to be?  What word leads you day to day?  Join us in our project – what word will describe who you want to BE?

Waiting List for 2023 BE Project – Click Here