The BE Project – In a world where you can be anything…. What will you be?

Meet  Amber – her word for the 2023 BE Project is Ambition

What word did you choose and why?


 I chose the word Ambition. I have goals that I’m reaching for that younger me didn’t even know would ever be possible. By leaning into that ambition, I am bettering my circumstances one step at a time.

This year I chose the word Ambition. I am three years sober. It has been a long, hard-fought battle to get here. It has humbled me in every way, and now here I am, working to accomplish goals that younger me never thought I’d even have the chance to reach for. I’m now working in a facility that helps our youth who are struggling with some of the same traumas and experiences that I endured, and I’m finding the strength to share parts of my story in ways that can be impactful and beneficial to others. I am a mother working toward provision and consistency for my children, and learning how to set boundaries in my life as I create that. That ambition is really what is driving me this year. 


If you could go back and talk to a younger version of yourself, what would you say?

            If I could go back and speak to a younger version of Amber, I’d tell her to love herself. I’d tell her that she is worthy of love and that she doesn’t have to seek validation from others, and that the opinions of others just don’t matter. I’d encourage her to be more patient, and to change some of the choices she was making. The journey to loving myself has been really hard, but I’ve overcome so much. And I’m getting better at it. 





What is The BE Project?

Have you ever stopped to think about who or what you want to be?  Most often there is a word that drives you.  If you sit in the silence and really think about what type of person you want to be… there will be a word, sometimes more than one word, that will guide you along and push you to keep being a better version of yourself.  This photo project has become something that has touched my heart and hopefully those that have participated. I chose to shoot all of the images in black and white because I wanted the least amount of distractions.  Just the human and the word.   This project is the stories of some amazing people, their stories, and what these words mean to them.  Some have participated each of the 4 years we have done this, some are new each time.  It’s an amazing honor to follow along in their journey and document who they are becoming.

Want to read more stories from others in our community and their BE words?  Head over to the BE Project Page and read the stories of the amazing humans that have participated. 

I challenge you to find a word that resonates with you.  Who do you want to strive to be?  What word leads you day to day?  Join us in our project – what word will describe who you want to BE?

Waiting List for 2023 BE Project – Click Here