The BE Project – In a world where you can be anything…. What will you be?

Meet Tiffany.  She was a little cheeky with her word, because it’s a part of her last name.  However, she is a beautiful human who truly radiates and you can see how she will allow that to shine out to the rest of the world.

What word did you choose and why?


“Some of it has to do with my business and branding.  More than anything, I just want to let my light shine with no apologies and cheer on everyone else that is trying to do the same.”


If you could go back and talk yourself 10 years ago, what would you say to her?

“Know your worth, dream big and just go for it.  If I had put myself in a position of happiness 10 years ago, who knows where i would be.”

Do you have goals for 2022

Yes!  Work out more, eat cleaner and I want to just kick ass at life and Shine!



What is The BE Project?

Have you ever stopped to think about who or what you want to be?  Most often there is a word that drives you.  If you sit in the silence and really think about what type of person you want to be… there will be a word, sometimes more than one word, that will guide you along and push you to keep being a better version of yourself.  This photo project has become something that has touched my heart and hopefully those that have participated. I chose to shoot all of the images in black and white because I wanted the least amount of distractions.  Just the human and the word.   This project is the stories of some amazing people, their stories, and what these words mean to them.  Some have participated each of the 4 years we have done this, some are new each time.  It’s an amazing honor to follow along in their journey and document who they are becoming.

Want to read more stories from others in our community and their BE words?  Head over to the BE Project Page and read the stories of the amazing humans that have participated. 

I challenge you to find a word that resonates with you.  Who do you want to strive to be?  What word leads you day to day?  Join us in our project – what word will describe who you want to BE?

Waiting List for 2023 BE Project – Click Here