The BE Project – In a world where you can be anything…. What will you be?

Meet Tiffany – her word for the 2023 BE Project is Resilient

What word did you choose and why?


I chose the word Resilient. In life, and especially in business, resilience is key. You cannot make everybody happy, and at times that feels really hard. Not everyone is meant to be in your inner circle. I want to spend less time overthinking those situations, and let those hard moments go sooner. I want to be resilient and continue to work hard toward my goals.

This year, the word I chose was Resilient. In life, and especially in business, resilience is key. You just cannot make everybody happy, and there are times when that feels really hard. But you cannot let the negative words or actions of one person dictate how you feel about yourself, or your work. This year I want to really focus on not overthinking. I can’t be perfect, but I can try my best. Not everybody is going to like me and that’s okay, not every personality is intended to mesh. But I can’t let that bother me, I can be resilient, let it go, and continue to work hard.

If you could talk to younger Tiffany, what would you tell her?           

 If I could go back and talk to younger Tiffany, I’d probably tell her to stop screwing off and get her life together sooner than she did. I think that had I done that, I could be a little bit farther ahead than I am now. Ultimately, I can respect and even appreciate those parts of my journey as well. They made me who I am and got me to where I am today. 

What is something you hope you accomplish by the end of the year?

            At the end of the year, I hope that I’ve accomplished working towards my next steps. The magazine is doing well, work is going well, but there are some next step big picture goals that I’d like to start narrowing down and working toward. Building my resilience is only going to continue helping me work toward those goals. 




What is The BE Project?

Have you ever stopped to think about who or what you want to be?  Most often there is a word that drives you.  If you sit in the silence and really think about what type of person you want to be… there will be a word, sometimes more than one word, that will guide you along and push you to keep being a better version of yourself.  This photo project has become something that has touched my heart and hopefully those that have participated. I chose to shoot all of the images in black and white because I wanted the least amount of distractions.  Just the human and the word.   This project is the stories of some amazing people, their stories, and what these words mean to them.  Some have participated each of the 4 years we have done this, some are new each time.  It’s an amazing honor to follow along in their journey and document who they are becoming.

Want to read more stories from others in our community and their BE words?  Head over to the BE Project Page and read the stories of the amazing humans that have participated. 

I challenge you to find a word that resonates with you.  Who do you want to strive to be?  What word leads you day to day?  Join us in our project – what word will describe who you want to BE?

Waiting List for 2023 BE Project – Click Here