The BE Project – In a world where you can be anything…. What will you be?

Meet Jenna – her word for the 2023 BE Project is Determined

What word did you choose and why?


I chose the word Determined. I am determined to focus on my goals. I am determined to finish what I start. I am determined to help those around me identify their goals, and then help them reach them. I am determined to stand in confidence.

   I am a helper by nature. I just want to help everyone around me, and in my profession I hear a lot of goals that others are setting for themselves. I am determined to help more people reach those goals, and not just in my professional role, but in life in general. I can struggle with focusing on my goals at times, and have been known to start so many things that I don’t finish them all. This year I’m really determined to focus on my goals and finish what I start.

If you could go back and talk to a younger version of yourself, what would you say?

            If I could go back and speak to younger Jenna, I’d tell her just don’t be scared. I believe I missed out on some opportunities because I was too nervous to really embrace them. I’m so much braver now, I learned through some of life’s trials that I am stronger than I ever imagined. If my daughter were to carry one piece of advice from me throughout all of her days, I hope that she will never be afraid to just be herself. She is an exceptional child, so bold and confident. I hope she always remembers to just be herself. 


The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist